Social Media and Google Posts That Write Themselves From Your Live Property Facts
When your leasing office launches a move-in special or updates a two-bedroom price, someone usually has to log into four different tools to post it on Google Business Profile, Facebook, Instagram, and LinkedIn. Half the time, the social calendar falls behind or posts an expired rate. TenCMS is in development to connect your social presence directly to your website database.
One Publish Action, Four Staged Channels
Update a special or event once in TenCMS, and your social batch lands in the Approval Center ready for review:
- Google Business Profile offer post + UTM link Staged
- Instagram & Facebook 5-star review highlight FH Checked
- Resident event 3-part announcement sequence Scheduled
- Floor plan spotlight with live {{pricing.min}} Needs Approval
Eight Multifamily Post Templates Powered by Your Database
We do not claim that social media posts magically boost your Google search rankings—because Google says they do not. What social media and Google Business Profile posts actually do is keep your local pack listing active, reinforce your brand entity across the web, and put real availability in front of renters.
Triggered Automatically When You Update Your Site
Whenever you publish a new move-in special, unit spotlight, floor plan update, neighborhood point of interest, staff introduction, or resident event, TenCMS drafts matching social posts automatically. Because every template pulls from your live {{ }} database facts, your posts never advertise the wrong rent, square footage, or expiration date.
Turn 5-Star Reviews & Events Into Campaigns
When a resident leaves a glowing 5-star review, TenCMS formats the quote into a branded Instagram graphic and a Google Business Profile post for your review. Hosting a resident mixer or open house? One event entry stages a complete three-post sequence—announcement, day-before reminder, and day-of invite—that you approve once.
Auto-Generated Images & Short-Form Video Packs
TenCMS creates properly sized Open Graph and social images directly from your page hero photos and map previews, complete with UTM tracking tags on every link. For TikTok and Instagram Reels—where direct auto-posting APIs are restricted—our video block exports a ready-to-upload 9:16 vertical crop with captions and hashtags.
Every Post Is Checked for Fair Housing and Approved by Your Team
A social media caption or a Google Business Profile post is a public housing advertisement. Before any drafted post reaches your screen, TenCMS runs it through our deterministic Fair Housing scanner to catch prohibited demographic or preference phrasing, and attaches the Equal Housing Opportunity mark where required.
Just like our Website Builder and SEO Engine, TenCMS never posts behind your back. Your whole week of social updates sits in one unified calendar inside the Approval Center so a marketing manager can approve the entire batch in two minutes.
Why Google Business Profile Comes First
Local Pack Visibility: Google Posts appear directly inside your property’s local search panel where high-intent renters compare buildings.
Entity Consistency: Your social profile URLs live on each building’s location record and feed straight into your website’s sameAs Schema.org markup.
Best-Time Suggestions: TenCMS tracks post engagement and suggests the best time windows to publish, while respecting quiet hours.
Stop Copy-Pasting Specials Across Five Different Tabs
Join the TenCMS early access list to see how one database runs your apartment website, local SEO, and social media together.
Request Early Access